A shared space and platform for independent creatives in Raleigh's emerging warehouse district, The Assembly is home base for 20+ independent designers, writers, illustrators, developers, strategists, and more. As a partner in the venture I was tasked with creating its initial visual identity and environment design, expressed through the space's interchangeable logos and mobile furniture, respectively.
I've worked with CAM Raleigh to expand an excellent existing identity through their brand, marketing, space, and events. Housed in a restored warehouse with an iconic modern canopy, CAM Raleigh brings contemporary arts to North Carolina through exhibits by living creators. We've used the building's most distinguishing feature as a visual device to frame artist's work and create a recognizable core brand at the same time.
The culinary love child of chefs Josh "Skinny" DeCarolis and Matt Kelly Mothers & Sons is the first restaurant in the south to offer "fatto a mano" (hand made pasta) which Skinny studied in Italy prior to opening. The concept pays homage to the DeCarolis family. The logo, a thorned rose crossed with a scaled artichoke, symbols of mom and son respectively...or maybe it's the other way around.
Noting a glaring gap in unique barbering services in Raleigh, Durham, and Chapel Hill N.C., the brothers Phipps (Andy & Pete) have created an institution. With them from nearly the beginning, we've worked together to create a concept which can appeal to grandson and grandad alike. Focusing on classic techniques, service that's over the top, simple but reimagined materials, and sharp brand messaging, Arrow has rapidly opened four locations in The Triangle with two more on the way. Each location assumes the character of the property, while maintaining a core that is uniquely Arrow. Whether inheriting the legacy of an almost century old barbershop in downtown Raleigh or embracing the mid-century charm of one of America's first outdoor malls, Arrow – like a modern man – is highly adaptable.
RACo. is a do-it-all group of architects, makers, and thinkers elevating Raleigh's architectural vernacular. The name references their passion in place and desire to re-introduce the world to a vibrant and reimagined architectural community in Raleigh. The mark is designed as one singular, intentional line, reduced to it's simplest form while still communicating two letters — R and A. The expanded brand identity introduces a constructed typographic system meant to interact with the dynamic silhouettes of their projects themselves.
Joule was the coffee shop and all-day hang by James Beard award-winning chef Ashley Christensen, so naturally it was much more than your average coffee shop. Its name and identity were influenced by the scientific unit, joule, which is the mechanical equivalent of heat. The visual identity hints at the hard work that goes in to each cup of coffee with icons derived from James Joule's experiments.
CAM Raleigh's largest annual fundraising event, Arthouse has become an important sub-brand of the museum. Each year's event adopts a different visual theme but always starting with pink to complement CAM's yellow. The core Arthouse logotype stays within CAM's Replica Pro type family but uses a sleeker weight, with the construction of the 'A' in Arthouse referencing the 'A' in CAM.
Chef Ashley Christensen's latest venture in an ex-bank slash mortuary. Fueled by a massive wood fired grill, Death & Taxes' identity references four symbols: fire representing technique; an hour glass for time; a flourish inspired by the massive bank vault in the basement; and a cleaver for, well, the name of the restaurant.
Half-thought, quickly executed ideas and commentary to accompany. I don't believe this to be a blog.
A subterranean drinking den, but let's not say speak easy. Bespoke inlaid type pressed in gold foil on pewter paper, laid in penny tile, cast in neon, and etched in wooden muddlers. An acute focus on all the details for Ashley Christensen's fourth endeavor, Fox Liquor Bar. Elevating craft cocktail expectations in N.C. with hand cut ice, glasses picked for optimal carbonation trajectory, and a seriously detailed illustrated menu right down to the crackles in the ice.
Some used, some not.
Following a special edition packaging project with Durham-based Counter Culture Coffee, I was asked to reimagine the company's core identity and create a stand alone mark for the future. Their existing logotype had an admittedly rustic, by-hand feel which was prevalent when the company was founded in 1995. Looking to modernize and continuing the bold graphic approach I took for Aida's Grand Reserve packaging, I recommended focusing on the idea of 'counter perspectives.' Two ways of thinking about something which complement each other—positive and negative if you will. Bold and graphic to match the ethos of the company and a different way of doing coffee.
River scuzz, jet exhaust, bent chairs, and other images often relating to light, distortion, dissonance, coincidence.
Typography plays a leading role in my creative process. Here an on-going collection of typographic compositions, customizations, and creations— some used, some not.
Exhibition identity for Alistair McClymont's show at the Contemporary Art Museum Raleigh. Like McClymont's work itself, a systematic approach was taken to the design, adding two points to the stroke of each character then displacing at a central axis. The human eye is capable of reading the characters despite their distortion.
Celebrating the 40th birthday of a wonderful client and friend at an epic Mexican villa. Sporting a waterslide leading to an infinity pool overlooking the sea, "Laguna Matata" was deemed the M-O of the trip. "Sun's Out Buns Out" temp tattoos accompanied coozies, totes, and tees to celebrate the occasion.
I was invited by the skate crew at Nike to create a couple lines of shirts with typography as the lead. The first release was a custom cursive slasher display face. Second was a grotesk shadow face.
Concepts were later pitched for skater's union emblems and a Nike SB concrete brand complete with concrete mixer to criss-cross the country building skateparks. Times were tough and the concept never made it to fruition.