The brand exploration began with two anecdotal items: 1.) a would-be playlist for the shops, and 2.) simple plywood, elevated through the most perfect indigo stain. Partners The Raleigh Architecture Co. hit the target with a custom stain and an architectural language to advance the brand.
Design details include a medley of neon and hand-painted signage, custom "Unbreakable" brand pocket combs, a full selection of merchandise by like-minded local designers, and yes, Hobo.