The brand exploration began with two anecdotal items: 1.) a would-be playlist for the shops, and 2.) simple plywood, elevated through the most perfect indigo stain. Partners The Raleigh Architecture Co. hit the target with a custom stain and an architectural language to advance the brand.
Each location assumes the character of the property, while maintaining a core that is uniquely Arrow. Whether inheriting the legacy of an almost century old barbershop in downtown Raleigh or embracing the mid-century charm of one of America's first outdoor malls, Arrow – like a modern man – is highly adaptable.
Design details include a medley of neon and hand-painted signage, custom "Unbreakable" brand pocket combs, a full selection of merchandise by like-minded local designers, and even a cameo by Hobo.