I design for brands: big and small, corporate and cultural, collective and individual. I believe we all have brands. But there’s more than what it looks like. Brands are reputations, influenced by any number of experiences, both by design and by coincidence.

My individual and collaborative experiences have mixed the how it works with the why it works. I first studied aerospace engineering. I’ve always maintained a fascination with how. But in my initial studies I learned that empiricism extends far beyond science, into the humanities and the arts. I believe that design lives at the intersection of these three practices. And as with science, it is observation and experimentation that drives meaningful design.

My work combines the emotional with the empirical. Let's talk.